Basic Real Estate Lead Generation
- Real Estate Lead Generation is the process of educating and informing our website visitors so that when they are ready, the appropriate visitors request our services.
- Niches and Experts win. Generalists with no specialties don't stand out.
- Develop useful, niche websites must match your team's market niche and re-inforce your expertise.
- Real Estate Web visitors have a longer time frame. They might be looking 6 months to a year out. Don't rush them.
- But, the longer term visitor may not have a relationship yet with a real estate agent.
- Permission Marketing (PM) is the basis for starting and building a relationship.
- PM starts with the visitor giving you permission to email them information.
- Over time, the real estate agent needs to earn their trust by providing useful information in the form of emails, white papers, newsletters and website content.
- In exchange, the visitors offer their attention. Their attention is of extreme importance. Lose their attention and you become a spammer. Keep their attention and you are starting to build trust, rapport and soon a real lead.
- Eventually, the website visitors and visitors in your PM follow up systems will raise their hands asking to take the next step. At that point, they become a real lead.
- The people who become leads should match your target market and be people you want to work with.
- Use the website and PM follow up systems to make it clear who your services are intended for. Disqualification is important.
- It's quality and not quantity. Leads are just anyone with an email or phone number. A lead is someone who wants to work with you and is ready to buy or sell a home.
We help real estate agents by developing internet based marketing and lead generation systems. Check out our Condo Mania projects.